Since the 1970s, high profile commercials have been affiliated with the Super Bowl. The live broadcast reaches more than 90 million viewers worldwide. With a hefty price tag attached, this is an important time for PR and advertising professionals to reach large audiences for their clients. This year, NBC charged an average of $3.5 million for each 30 second spot. So which companies will benefit the most from their multimillion dollar investments?
Many different research companies and news outlets do their own tracking of consumer responses of the Super Bowl ads, but one of the most popular recent tracking systems has been the #BrandBowl on Twitter. In its fourth year, Mullen, Radian6, and The Boston Globe partnered to coordinate and analyze consumer tweets under the hashtag #BrandBowl during Super Bowl XLVI. With their intricate system in place, they ranked the top brands that consumers were positively tweeting about.
A few of the commercials we enjoyed were: Chevrolet (Chevy Sonic skydiving), M&Ms (“naked” dancing M&Ms), and Doritos (slingshot baby). We enjoyed these for their creativity, ability to evoke a positive consumer response, and entertainment appeal.
Here is how our favorites were ranked immediately after the Super Bowl: Chevrolet was ranked at #5, M&Ms at #6, and H&M at #2. What were your favorite brands and do you agree with their ranks in this year’s #BrandBowl? Check out the results at www.brandbowl2012.com.